🏆 2ND PLACE RED FEST WINNER
Twitch V-Tuber
A transmedia campaign for a live streamer aiming to create an impactful and cohesive brand presence across all her platforms.
OVERVIEW
A dynamic transmedia campaign aimed at creating impactful and cohesive branding across all platforms.
CONTEXT
This project showcases a comprehensive transmedia campaign for Fairywink, a Twitch live streamer, aiming to expand her brand and reach a college-aged audience in North America. The campaign integrates various platforms, including social media, a custom website, AR filters, and a live event, to create an immersive experience. Fairywink's unique approach blends co-working and gaming content with a V-tuber model to foster a supportive and engaging community. The project's success indicators include specific follower and viewer targets on Twitch and Twitter, highlighting the strategic goals of the campaign.
PROGRAMS
Figma | Adobe Creative Suite | SparkAR | XMPie | Procreate
ROLE
Research
Design
Production
Development
Storyboard
Prototype
Social Media
Strategist
DURATION
3 months
01
Business Plan
The business plan section details Fairywink's revenue model, emphasizing the importance of donations, subscriptions, sponsorships, merchandise, and advertisements to sustain and grow her brand. It sets clear goals, explores competitors, and includes comprehensive target user research to ensure long-term viability and profitability.
02
Treatment
The treatment portion of the project focuses on building out Fairywink's story to enhance immersion, planning the user journey, and creating engaging user-centric scenarios. It details the narrative development, character creation, and rules of engagement, ensuring a cohesive and captivating experience across all platforms.
03
Design
The design section delves into the creative process behind Fairywink's visual identity, including the development of a unique logo and selection of branding colors. Inspiration was drawn from mood boards for both 2D and 3D imagery, ensuring a cohesive and enchanting aesthetic. The typography was carefully chosen to match the brand's tone, and music inspiration was sourced to complement the fairycore theme, enhancing the overall sensory experience.
04
Technology
The technology portion of the project focuses on the creation of wireframes for both web and mobile versions of Fairywink's website, ensuring a user-friendly and responsive design. Additionally, this section includes the development of an AR filter for Instagram, allowing followers to engage with Fairywink's brand by replicating her look and spreading the word about her magical presence.
04
Assets
The assets section encompasses the creation of various campaign materials, including posters, video storyboards, scripts, video stills, website elements, and social media content. These assets are designed to ensure a consistent and visually appealing representation of Fairywink's brand across all platforms, effectively supporting the transmedia campaign's goals.
05
Results
The results section highlights the outcomes of the transmedia campaign, showcasing key metrics such as increased follower counts, viewer engagement, and social media interactions. It evaluates the campaign's effectiveness in achieving its goals, providing insights into user feedback and the overall impact on Fairywink's brand growth and community engagement.
