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OVERVIEW
An innovative integration of AR technology into stickers to enhance promotion.
CONTEXT
The CougarLab AR Stickers project was designed to enhance CougarLab's social media presence through the innovative use of augmented reality (AR). Featured at the College of Technology (CoT) AR TechFest, this project showcased our ability to blend technology and creativity to engage a broader audience.
ROLE
AR Development
Marketing
DURATION
3 days
PROGRAMS
SparkAR | Adobe Creative Suite
01
About
Objectives
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Increase Engagement: Utilize AR stickers to attract and engage users on CougarLab’s social media platforms.
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Showcase Innovation: Demonstrate the potential of AR technology in marketing and social media.
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Promote CougarLab: Highlight the capabilities and projects of CougarLab to a wider audience, especially during the AR TechFest.
Target Audience
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Tech Enthusiasts: Individuals interested in the latest AR technologies.
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Students and Faculty: Members of the University of Houston community.
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Social Media Users: Followers of CougarLab's social media channels.
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Development
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SparkAR: Developed in SparkAR for ease of demo at Tech Fest Live.
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Integrations: Plays an introduction video to the CougAR Lab and a photo slideshow of our recent event activities.
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Testing: Conducted extensive testing to ensure functionality across different lighting environments.
02
Results and Impact
Audience Engagement
Successfully engaged the audience at TechFest, creating a buzz and attracting attention.
Increased Visibility
Garnered significant publicity for CougarLab, leading to a feature on the university website.
Positive Feedback
Received enthusiastic feedback from users, highlighting the novelty and fun of interacting with AR stickers.
“We hope the University of Houston will come back next year. The students loved it.”
- Founder and organizer Khalil Vinson
03
Learnings
User Engagement
Technology Integration
Learned the importance of interactive and visually appealing content in driving social media engagement.
Gained insights into integrating AR technology effectively within marketing strategies.
Conclusion
The CougarLab AR Stickers project successfully demonstrated the innovative use of augmented reality to enhance social media engagement and promote CougarLab's technological prowess. This case study highlights the importance of combining creative design with cutting-edge technology to create memorable and interactive user experiences.